Use Every Door Direct Mail® (EDDM®) services to promote your small business in your local community. If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers. Select the zip code and routes you wish to mail, and upload your files.
Using Every Door Direct Mail, you can reach the customers who matter most to your business - in nearby neighborhoods - and you don't even need to know names and street addresses.
Every Door Direct Mail Overview
With Every Door Direct Mail® (EDDM) Service from the Postal Service, mailers can reach their customers who matter most to their business. Mailers can simply identify the neighborhoods they want to target and their mailpiece is delivered to every active address in the target area. The EDDM Product includes Online Registration, the EDDM Online Mapping Tool and the Every Door Direct Mail web pages that provide a seamless customer experience.
What EDDM brings to marketing efforts:
Reaches consumers in their homes - with EDDM an entire neighborhood can be saturated and the mailing gets directly into the homes and hands of the consumers.
Flexibility in Design - EDDM offers a flexible range of sizes making it ideal for anything from a quick sales announcement to an in-depth product story.
Helps messaging work harder - EDDM can include coupons, menus, event calendars, store maps and more.
Choose the option that works best:
Every Door Direct Mail - Retail enables small volume mailers the opportunity to prepare and enter Standard Flats at the local retail unit responsible for the delivery of the mail - without the need to purchase and maintain a mailing list.
EDDM RETAIL supports small local mailings of 5,000 or fewer deliveries
EDDM RETAIL is available only for Saturation Standard Mail flat-size pieces
EDDM RETAIL also utilizes the approved Simplified Addressing format which eliminates the need to purchase or maintain a complete mailing list.
The postage required is one simple rate, equivalent to the published prices for Saturation Mail flats (DDU Entry) No postage permits or annual fees are required.
The alignment creates a seamless customer experience that allows customers upon registration to automatically be given options to prepare and pay for a mailing.
Every Door Direct Mail - BMEU is another mail option on the USPS.COM website.
Designed for Mail Service Providers or businesses that want to send larger mailings and want the ease of entering the mail at one location.
Typically, this is used for a mailing of more than 5,000 mailpieces.
It requires a postage permit, and the mailing must be submitted at a Business Mail Entry Unit (BMEU) accompanied by a PS Form 8125.
Learn more at www.usps.com/everydoordirectmail.
Explore Your EDDM Options
Based on your unique business needs, either create an EDDM mailing yourself or get help with any part of the mail design, printing, preparation, and drop-off process using USPS affiliate vendors2 or find a local printer in the USPS Printer Directory.
See the two ways you can create your own EDDM mailings and get them to The Postal Service® for delivery: Use Every Door Direct Mail – Retail® (EDDM Retail) or enter an EDDM bulk mailing at a Business Mail Entry Unit (BMEU).
EDDM Retail Features
Great for small businesses, restaurants, realtors, and local political campaigns
Use a USPS.com account
Send at least 200 and up to 5,000 pieces per day per ZIP Code™
Drop off your EDDM mailing at the Post Office™
No special mailing permit needed
Pay online or at the Post Office
EDDM BMEU Features
Best for large volume mailers
Use a Business Customer Gateway account to prepare and enter a bulk mailing
No volume limit on size of the mailing, multiple ZIP Codes™ can be selected
Drop off mailings at a large USPS mail processing center (BMEU)
Pay with a bulk mailing permit